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Editor’s Note: Since publication of this article, we’ve written a new series with updated information on Adore Me.This new series is not a review, but is meant to inform consumers about specific changes to the company since the publication of this piece. Even when a brand is doing something that’s a problem, no one wants to be the one to actually say it.
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As a result this review is broken into two parts: my commentary on the issues with the way Adore Me brands itself and a review of the product sample I was sent.
For those who haven’t heard of it, Adore Me is a lingerie version of sites like Shoe Dazzle.
You sign up to become a member, hand over your credit card info, and every month a “curated” selection of products is placed in your showroom.
All the products are the same price ($39.95 if you’re an Adore Me member; $49.95 if you’re not a member), and that amount is automatically charged to your credit card each month… In their various press releases and marketing materials, Adore Me pitches itself as a place to get “designer lingerie” for less money.
This article about Adore Me published on The Lingerie Journal says the company works with a “team of designers.” This Business Week profile says Adore Me brings the “best in French, UK, US, and Brazilian fashion” to their customers.
This letter, enclosed with a blogger’s review sample from a year ago, says Adore Me provides the “finest lingerie, created by prestigious designers.” Finally, in this Tech Crunch article from a year ago, Adore Me makes the claim that they design and manufacture all their lingerie sets in house. Adore Me’s lingerie is neither designed nor manufactured by them.
It’s not designer, and it doesn’t come from the finest houses of anywhere.
The lingerie Adore Me sells is sourced from the same brands I see at the International Lingerie Show every year — brands like Parfait by Affinitas, Jezebel, Felina, Rene Rofe, Leg Avenue, and Seven ’til Midnight.
Now there’s nothing wrong with selling items from these brands.