Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers.

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The platform also has its own analytics and reporting features, which show you your audience's demographics, who your fans and influencers are, and more.

Additionally, it offers real-time collaboration tools to make teamwork simpler among social media managers.

Engagor comes in three different price points: basic ($500 per month), professional ($1,500), and enterprise ($3,000) and each version offers a free trial.

Location-based marketing is the next big thing in social media marketing.

Leverage this technology with Moment.me, which recently launched its ' Places' feature to help restaurants, hotels, stores and other brick-and-mortar businesses discover nearby leads and drive consumer engagement.

Just input your address or name of business and the service will instantly aggregate all the social media posts within proximity.

From there, you can find mentions of your business on status updates, photos, videos and other content that reflect what customers are thinking and their experience at your establishment.

One of the reasons social media is effective for marketing is that it gives brands and businesses the ability to interact and engage with more people — all with just a few clicks of a mouse.

Engagor is a comprehensive platform that helps you better engage with your customers in real time.

It helps you monitor conversations about your brand and products (as well as your competitors and your industry in general) across all major social networks, news websites, blogs and forums.

Engagor also simplifies keeping track of all your conversations, with features like scheduling, canned responses and workflow automation.