“Revenue has always been on the road map,” Tinder CEO, Sean Rad (27), said at the Forbes Under 30 Summit in Philadelphia last week.“We had to get our product and growth right first...We are adding features that users have been begging us for.

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Tinder claims it makes 15m matches a day and it is about to launch a new, premium service, but while romance can flourish online, Tinder and Plenty of Fish, and other such services, are just as likely to be used for casual-sex hook-ups.

TWO years after the birth of online dating app, Tinder, Cupid now strikes a staggering 15m times a day in cyberspace.

Six per cent of Irish people are now ‘swiping right’ to romance on Tinder. The free mobile dating app is set to launch its new, premium service from tomorrow.

In addition to making 15m matches every day, it might now make millions of dollars, too.

Founded by Rad and fellow 27-year-old Californian, Justin Mateen, in 2012, Tinder uses Facebook photos and information to match you with someone in your area.

After looking at six photos, users must choose whether to swipe right, for ‘yes’, and strike up a conversation, or swipe left, for ‘no’, and keep looking for love.

With hot new hook-up apps, Mixxxr and Happn, on the way here, though, will Irish singletons stay loyal to Tinder?

Dublin social media consultant, Damien Mulley, says: “I think Irish people will be willing to pay for the premium service, if it offers something extra.

With any other app, like movies or music, people will always try to find a way to get it for free.