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"We invented technology that is at the core of the JSwipe product and which other major dating businesses have licensed from us," he says, stressing that JSwipe has not done so.
JSwipe needs help in its battle against a lawsuit filed against it by veteran Jewish dating agency JDate.
Putting out a call for financial aid through a crowd funding campaign which is fast-approaching its deadline, JSwipe wrote on its Facebook account: "JDate is suing us over the letter J!
Support our fight for free love and help keep JSwipe alive!
" JSwipe has branded the lawsuit by the 18-year-old online dating service a "David versus Goliath battle," a description shot down by JDate.
According to JSwipe CEO David Yarus, JDate has dropped by half on the stock exchange since JSwipe came on the scene.
The owner of the young, user-friendly and popular app, which has 410,000 users in 70 different countries, believes JSwipe is being targeted by what he brands an "outdated organization" simply because it exists.
"In short, we're being sued for using the letter J, which stands for Jewish community, and for a patent which broadly explains matching people through technology," he tells "Our case is not about the letter J," counters Michael Egan, CEO of J-Date owner Spark Networks.
Since the lawsuit has made headlines, JDate has been mocked for singling out JSwipe amid a sea of other companies that begin with the letter J.
But the company insists the lawsuit is more complex than has been portrayed, and refutes claims that it is an attempt to stifle market competition.