The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery.It keeps things bottled up inside, hidden from the world.In color psychology this color gives protection from external emotional stress.

Black is the absorption of all color and the absence of light. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.

In color psychology, black means power and control, hanging on to information and things rather than giving out to others.

Black is intimidating, unfriendly and unapproachable because of the power it exudes.

It can prevent two-way communication because of its intimidation.

The color black is often seen as a color of sophistication, as in 'the little black dress', or 'the black tie event'.

Affluent and success orientated women often choose black as it can give an impression of elegance, sophistication and confidence.

Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue.

The salesman wearing all black will make a lot of sales, but no friends!

It radiates authority, but creates fear in the process.

Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power. It is useful to carry something black with you to protect you from harm and negativity when traveling or when going about your usual daily activities outside your home.

People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified.