Author neologisms give the text emotional expressiveness and expressiveness. such, which often do not know anything other than the name.Due to the neological problem increased interest is an important role of neologism as mirrors of language development, which reflects language adaptation to changing under the influence of external factors, the conditions of its operation. This is done to give greater credibility created world.The starting point of lexical innovation is the practice, since lexical nominative activities affect cultural, historical and socio- political conditions of life and work of the language community. The main difficulty in the translation of neologisms - it's a new word values clarification.

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In connection with the foregoing in the world, the role of translation work. Translating words usually distinguish two stages: In case of transfer of the neologism, as mentioned above, the first step is crucial, and the latter has only a purely technical matter, although it is important to decide the most appropriate methods for translatable language.

A significant amount of errors made by translators to transfer the author's vocabulary, suggests that the problem is quite acute. Within the context of the general concept narrow context (microcontext) and wider context (macrocontext)?

Therefore Translation author neologisms paid a lot of attention in linguistic research. Under the narrow context refers to the context of the sentence, i.e.

Relevance of this study is due, on the one hand, the need to study new vocabulary as a means of reflecting the changes taking place in modern lingo culture influenced by such factors as socially significant computerization, computerization , globalization, etc. Therefore, in this respect, books displayed in practical work piece, are of particular interest.

In transitional periods of social and economic development of the issue of language change becomes one of the central issues in research as an objective indicator is the dynamics of social and industrial transformations. Neos ' new ' + logos ' word ') is a new word or phrase, which appeared in English as a result of socio-political changes, the development of science and technology, new conditions of life to describe a new, previously unknown object or phenomenon, or to express new concepts. They were written during the last ten years, i.e., directly reflect the processes that occur in modern English.

For example: Wikipedia - (multilingual, widely available, freely distributable encyclopedia, published on the Internet); GPS (global positioning system) - satellite navigation system, is actively used at the moment, including in cars, etc. In this study we investigated authors’ neologisms - neoplasms, created for a specific purpose, in this case - with the nominative, as they are created to convey the realities of the world of wizards, which are not in our daily lives.

This thesis is devoted to the problem of translation author neologisms, new words are usually introduced in literature and journalism writers and journalists in order to highlight the individual characteristics of the style. [43; 250]Neologisms authors in books cover a very broad stratum of vocabulary: from very specific objects and actions that are often already have their name (and authors to achieve greater expressiveness invent new words), to name new things and often unrealistic, fantastic characters, including and the substantial, i.e.

Advisability of such an approach is even more apparent due to globalization of culture, which is understood to accelerate the integration of nations into the global system, which is accompanied by a global informatization of the world community. It should be borne in mind that most quickly prepared and published dictionaries small and medium volume, but because of the limitations of its glossary, they are unable to meet the needs of the professional.

[1; 180] of this study is due, on the one hand, the need to study new vocabulary as a means of reflecting the changes taking place in modern lingo culture influenced by such factors as socially significant computerization , computerization , globalization , etc. Nevertheless, dictionaries for objective reasons cannot fully reflect its entire glossary emerging words, if only because those lexicographers beware dictionaries include the so-called "Based on the definition of "neologism" it can be assumed that the translator first meeting neologism itself naturally has no idea about the concept of designated them.

In transitional periods of social and economic development of the issue of language change becomes one of the central issues in research as an objective indicator is the dynamics of social and industrial transformations. Therefore, the value of the neologism often has to figure out from the context.

From the other side, during the change of linguistic paradigms Millennium linguists is increasing interest in the study of cognitive structures, linguistic forms. Translation, the context is usually pretty informative.