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This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class.Dan will graduate from the Stanford Management Science & Engineering Masters program in June.
When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on You Tube, My Space, Google Video, Facebook, Digg, blogs, etc. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme.
In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.
There are tens of thousands of videos uploaded to You Tube each day (I’ve heard estimates between 10-65,000 videos per day).
I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.
The members of my startup are hired guns – our clients give us videos and we make them go viral.
Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.
So far, we’ve worked on 80-90 videos and we’ve seen overwhelming success.
In the past 3 months, we’ve achieved over 20 million views for our clients, with videos ranging from 100,000 views to upwards of 1.5 million views each.
In other words, not all videos go viral organically – there is a method to the madness.