According to the results, over half (59%) of participants said they would not date someone just for sex.

A new study by popular dating brand Ok Cupid has explored just how much attitudes towards sex have changed amongst online daters over the past decade.

Ok Cupid surveyed around one million users last year, and compared the results to answers from 20, to look at any changes in people’s answers and approaches towards dating.

The research found that online daters are apparently becoming increasingly conservative when it comes to sleeping with someone on the first date, with 19% more people saying they would not consider it.

And of the straight women who participated in the study, just one in four said they would consider it, in comparison to the 50% who said the same in 2005.

In the report, live on the Ok Cupid site, the dating brand said: “Let’s surmise for a second that casual sex is, generally, more accessible than it was in 2005.

Maybe that’s rash to say, but look at where we are—casual sex permeates the media to a point where it feels more normal than not.

“What’s more, smartphones are ever-present, always-on portals to finding someone to hook up with.

Yet ten years later, we’re much less hasty to jump the gun.” Ok Cupid also found that singletons are more focused on finding love than casual sex when using modern dating services.

Ok Cupid also revealed some interesting information about the changing attitudes towards sex and how it defines a relationship.

It found that most individuals (76%) would need to sleep with someone before they considered marrying them – an 11% rise on those who answered “yes” ten years ago.

The dating site also confirmed that the three-date rule still exists, with almost half (47%) of participants agreeing that it would take three to five dates before they would consider having sex. Danielle is a Junior Reporter at Global Dating Insights.